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Senior Spectrum Newspaper
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Senior Spectrum Publications

Advertising with Senior Spectrum
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Contact Information:
Senior Spectrum Newspaper
P.O. Box 40095
Reno, NV 89504
Phone: 775-348-0717
Fax: 775-324-4474

In Las Vegas:
Phone: 702-248-1240
Fax: 702-252-0065

Chris & Connie McMullen
Advertising: Chris McMullen
Editor: Connie McMullen

Reader Demographics:
Age 50 - 64   38%
Age 65 - 75   45%
Age 75+        17%

Circulation Information:
Markets Served:
Reno, Sparks, Carson City, Gardnerville, Fallon, Fernley, Incline Village.
Average Circulation: 20,000

General Information:
Date first published: 1987
Publication Format: Tabloid
No. Issues per Year: 12
Ad sizes:
Full Page:
2/3 Page:
1/2 Page:
1/2 Page:
1/3 Page:
1/4 Page:
1/6 Page:
Business Card:

Advertising Deadline:

Monthly reservation generally by the 20th of each month, and camera ready materials due on the 25th. Ads to be designed by our staff are due by the 20th of each month. Newspaper drop date is the 10th of each month.

Ads that require production work or changes are billed at the production rate of $90.00 per hour.

Material Requirements:

The Senior Spectrum accepts Macintosh platform ads stored on the following media types: CD-R, CD-RW, Iomega 100Mb or 250Mb Zip, and thumb drives.

The Senior Spectrum accepts ads created with the following software applications in their current release.

Page layout/page delivery: Quark Express, Adobe Pagemaker, Adobe Acrobat, Adobe Photoshop, Macromedia Freehand, Adobe Illustrator, InDesign.

Imported/placed artwork: Greyscale or CMYK: EPS or TIF files only. Resolution 300dpi.

We prefer not to work in JPEG/RGB. No JPEG/RGB embedded files.

When sending a "live" (e-mail) file ad include all imported/placed EPS and TIF files and folders. Be sure to include all screen and printer fonts use. E-mail to:

With all PDF files: Include screen (screen fonts in suitcase file) and printer fonts must be stored in a separate folder labeled fonts. Fonts may be changed by Senior Spectrum when they cannot be opened or found with any PDF.

To avoid confusion please include only files connected to your documents. When submitting files on CD or Zip Disks, include a printed copy of the ad.

Position in newspaper cannot be guaranteed, but will be accommodated whenever possible. Premium for guaranteed placement is an additional 20% of ad cost. Ad proofs are limited to two (2) revisions, otherwise there will be additional charges.