seniorspectrumnewspaper – Vivo has officially announced the launch date of its first mixed-reality headset, the Vivo Vision Discovery Edition, putting an end to months of speculation. The device will be unveiled on August 21, with the event scheduled to take place in China. This confirms earlier rumours that Vivo would introduce a mixed-reality product to compete directly with Apple’s Vision Pro.
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Initial reports from late last year suggested the headset might launch alongside Vivo’s next foldable phone. While that timing did not materialize. Vivo has now confirmed the Vision headset will follow the recent release of the X200 Ultra and the X Fold5.
Vivo designed the Vision headset to rival the Apple Vision Pro, adopting similar aesthetics and aiming to deliver a premium user experience. Hong Yi, General Manager of Vivo Smart Device Products, stated that the headset offers experiences on par with Apple’s flagship device. Unlike Apple or Meta, Vivo will roll out the product through in-store experiences across China instead of a full retail launch. This approach allows Vivo to engage directly with early adopters and build momentum within its domestic market.
Premium Design and Strategic Rollout Set the Tone for Vivo Vision
Visually, the Vivo Vision headset bears strong similarities to the Apple Vision Pro. It features a sleek metal frame that surrounds a visor-style front display with integrated cameras. The headset also includes a digital crown, light seal, and an adjustable rear band, echoing Apple’s premium design choices.
Although technical specifications are still undisclosed, the design focus and official statements suggest Vivo is targeting the high-end mixed-reality market. The limited launch may help Vivo fine-tune its offering before expanding globally. Allowing it to gauge market interest and collect user feedback.
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The product’s arrival also highlights Vivo’s continued expansion beyond smartphones into advanced consumer tech categories. As the industry looks beyond traditional devices, companies like Vivo are investing in new experiences powered by immersive technology.
By launching a premium headset, Vivo enters the mixed-reality space and places itself alongside leading brands like Apple and Meta. How the Vivo Vision competes in hardware, software ecosystem, and developer support remains uncertain, but its design and launch timing show that Vivo takes its role in this emerging market seriously. Vivo will reveal more details about pricing, specifications, and availability during the August 21 event. For now, many consider the Vivo Vision one of the most anticipated hardware launches of the year in the AR and VR landscape.
